Data protection

We will forward your e-mail address and/or telephone number to the service provider in accordance with Art. 6 (1) lit. a GDPR before the delivery of the goods for the purpose of coordinating a delivery date or announcing the delivery, provided that you have given your explicit consent to this in the order process. Otherwise, for the purpose of delivery in accordance with Art. 6 (1) lit. b GDPR, we will only forward the recipient's name and delivery address to the service provider. The data will only be passed on to the extent necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the service provider or announce the delivery in advance.

Consent can be revoked at any time with future effect from the controller named above or from the service provider.
- DHL

As a transport service provider, we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

We will forward your e-mail address and/or telephone number to the service provider in accordance with Art. 6 (1) lit. a GDPR before the delivery of the goods for the purpose of coordinating a delivery date or announcing the delivery, provided that you have given your explicit consent to this in the order process. Otherwise, for the purpose of delivery in accordance with Art. 6 (1) lit. b GDPR, we will only forward the recipient's name and delivery address to the service provider. The data will only be passed on to the extent necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the service provider or announce the delivery in advance.

Consent can be revoked at any time with future effect from the controller named above or from the service provider.
- DHL Express

As a transport service provider, we use the following provider: DHL Express Germany GmbH, Heinrich-Brüning-Str. 5, 53113 Bonn, Germany

We will forward your e-mail address and/or telephone number to the service provider in accordance with Art. 6 (1) lit. a GDPR before the delivery of the goods for the purpose of coordinating a delivery date or announcing the delivery, provided that you have given your explicit consent to this in the order process. Otherwise, for the purpose of delivery in accordance with Art. 6 (1) lit. b GDPR, we will only forward the recipient's name and delivery address to the service provider. The data will only be passed on to the extent necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the service provider or announce the delivery in advance.

Consent can be revoked at any time with future effect from the controller named above or from the service provider.
- DPD

As a transport service provider, we use the following provider: DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg, Germany

We will forward your e-mail address and/or telephone number to the service provider in accordance with Art. 6 (1) lit. a GDPR before the delivery of the goods for the purpose of coordinating a delivery date or announcing the delivery, provided that you have given your explicit consent to this in the order process. Otherwise, for the purpose of delivery in accordance with Art. 6 (1) lit. b GDPR, we will only forward the recipient's name and delivery address to the service provider. The data will only be passed on to the extent necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the service provider or announce the delivery in advance.

Consent can be revoked at any time with future effect from the controller named above or from the service provider.
- GLS

As a transport service provider, we use the following provider: General Logistics Systems Germany GmbH & Co. OHG, GLS Germany-Straße 1 – 7, 36286 Neuenstein, Germany

We will forward your e-mail address and/or telephone number to the service provider in accordance with Art. 6 (1) lit. a GDPR before the delivery of the goods for the purpose of coordinating a delivery date or announcing the delivery, provided that you have given your explicit consent to this in the order process. Otherwise, for the purpose of delivery in accordance with Art. 6 (1) lit. b GDPR, we will only forward the recipient's name and delivery address to the service provider. The data will only be passed on to the extent necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the service provider or announce the delivery in advance.

Consent can be revoked at any time with future effect from the controller named above or from the service provider.
- Kühne+Nagel

As a transport service provider, we use the following provider: Kühne + Nagel AG & Co. KG, Wilhelm-Kaisen-Brücke 1, 28195 Bremen

We will forward your e-mail address and/or telephone number to the service provider in accordance with Art. 6 (1) lit. a GDPR before the delivery of the goods for the purpose of coordinating a delivery date or announcing the delivery, provided that you have given your explicit consent to this in the order process. Otherwise, for the purpose of delivery in accordance with Art. 6 (1) lit. b GDPR, we will only forward the recipient's name and delivery address to the service provider. The data will only be passed on to the extent necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the service provider or announce the delivery in advance.

Consent can be revoked at any time with future effect from the controller named above or from the service provider.
- TNT

As a transport service provider, we use the following provider: TNT Express GmbH, Haberstraße 2, 53842 Troisdorf, Germany

We will forward your e-mail address and/or telephone number to the service provider in accordance with Art. 6 (1) lit. a GDPR before the delivery of the goods for the purpose of coordinating a delivery date or announcing the delivery, provided that you have given your explicit consent to this in the order process. Otherwise, for the purpose of delivery in accordance with Art. 6 (1) lit. b GDPR, we will only forward the recipient's name and delivery address to the service provider. The data will only be passed on to the extent necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the service provider or announce the delivery in advance.

Consent can be revoked at any time with future effect from the controller named above or from the service provider.
- UPS

As a transport service provider, we use the following provider: United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss, Germany

We will forward your e-mail address and/or telephone number to the service provider in accordance with Art. 6 (1) lit. a GDPR before the delivery of the goods for the purpose of coordinating a delivery date or announcing the delivery, provided that you have given your explicit consent to this in the order process. Otherwise, for the purpose of delivery in accordance with Art. 6 (1) lit. b GDPR, we will only forward the recipient's name and delivery address to the service provider. The data will only be passed on to the extent necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the service provider or announce the delivery in advance.

Consent can be revoked at any time with future effect from the controller named above or from the service provider.

8.4 Use of Payment Service Providers

- Amazon Pay

One or more online payment methods from the following provider are available on this website: Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg

If you select a payment method from the provider for which you make an advance payment (e.g., credit card payment), your payment data communicated during the order process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to them in accordance with Art. 6 (1) lit. b GDPR. In this case, your data will only be passed on for the purpose of payment processing with the provider and only to the extent necessary for this.
- Klarna

One or more online payment methods from the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

If you select a payment method from the provider for which you make an advance payment (e.g., credit card payment), your payment data communicated during the order process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to them in accordance with Art. 6 (1) lit. b GDPR. In this case, your data will only be passed on for the purpose of payment processing with the provider and only to the extent necessary for this.

If you select a payment method for which the provider makes an advance payment (e.g., invoice purchase or installment purchase or direct debit), you will also be asked during the order process to provide certain personal data (first and last name, street, house number, postcode, city, date of birth, e-mail address, telephone number, possibly data on an alternative payment method).

To safeguard our legitimate interest in assessing the creditworthiness of our customers, we transmit this data to the provider in accordance with Art. 6 (1) lit. f GDPR for the purpose of a credit check. Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experiences), the provider checks whether the payment option you selected can be granted with regard to payment and/or default risks.

In addition to internal provider criteria, identity and creditworthiness information from the following credit agencies may be included in the decision-making process for the application review, in accordance with Art. 6 (1) lit. f GDPR:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things but not exclusively, is included in the calculation of the score values.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Paypal

One or more online payment methods from the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method from the provider for which you make an advance payment, your payment data communicated during the order process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to them in accordance with Art. 6 (1) lit. b GDPR. In this case, your data will only be passed on for the purpose of payment processing with the provider and only to the extent necessary for this.

If you select a payment method for which we make an advance payment, you will also be asked during the order process to provide certain personal data (first and last name, street, house number, postcode, city, date of birth, e-mail address, telephone number, possibly data on an alternative payment method).

In such cases, to safeguard our legitimate interest in assessing your creditworthiness, we transmit this data to the provider in accordance with Art. 6 (1) lit. f GDPR for the purpose of a credit check. Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experiences), the provider checks whether the payment option you selected can be granted with regard to payment and/or default risks.

The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things but not exclusively, is included in the calculation of the score values.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Stripe

One or more online payment methods from the following provider are available on this website: Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland

If you select a payment method from the provider for which you make an advance payment (e.g., credit card payment), your payment data communicated during the order process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to them in accordance with Art. 6 (1) lit. b GDPR. In this case, your data will only be passed on for the purpose of payment processing with the provider and only to the extent necessary for this.

If you select a payment method for which the provider makes an advance payment (e.g., invoice purchase or installment purchase or direct debit), you will also be asked during the order process to provide certain personal data (first and last name, street, house number, postcode, city, date of birth, e-mail address, telephone number, possibly data on an alternative payment method).

To safeguard our legitimate interest in assessing the creditworthiness of our customers, we transmit this data to the provider in accordance with Art. 6 (1) lit. f GDPR for the purpose of a credit check. Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experiences), the provider checks whether the payment option you selected can be granted with regard to payment and/or default risks.

The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things but not exclusively, is included in the calculation of the score values.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.

8.5 We reserve the right to pass on your data to the debt collection service provider mediaFinanz GmbH, Weiße Breite 5, D-49084 Osnabrück, if our payment claim has not been settled despite a prior reminder. In this case, the claim will be collected directly by the debt collection service provider.

The transfer of your data serves the fulfillment of the contract in accordance with Art. 6 (1) sentence 1 lit. b GDPR and the safeguarding of our overriding legitimate interests in an effective assertion or enforcement of our payment claim in accordance with Art. 6 (1) sentence 1 lit. f GDPR, following a balancing of interests.

9) Online Marketing

Google AdSense

This website uses Google AdSense, a web advertising service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses so-called "cookies", which are text files placed on your computer, to help the website analyze how users use the site. In addition, Google AdSense also uses so-called "web beacons" (small invisible graphics) to collect information, through the use of which simple actions such as visitor traffic on the website can be recorded, collected and evaluated. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. This may also involve a transfer to the servers of Google LLC. in the USA.

Google uses the information thus obtained to evaluate your usage behavior with regard to the AdSense ads. The IP address transmitted by your browser within the scope of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties if this is legally required and/or if third parties process this data on behalf of Google.
All processing described above, in particular the reading out of information on the end device used via cookies and/or web beacons, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) lit. a GDPR. Without this consent, Google AdSense will not be used during your visit to the site.

You can revoke your given consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.

Further information on Google's data protection regulations can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

10) Web Analytics Services

10.1 Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which allows an analysis of your use of our website.

By default, when you visit the website, Google Analytics 4 sets cookies, which are stored as small text modules on your device and collect certain information. The scope of this information includes your IP address, which Google shortens by the last digits to exclude direct personal identifiability.

The information is transmitted to Google servers and further processed there. Transfers to Google LLC based in the USA are also possible.

Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activities for us, and to provide other services related to website and internet usage. The shortened IP address transmitted by your browser within the scope of Google Analytics will not be merged with other Google data. The data collected within the scope of using Google Analytics 4 is stored for two months and then deleted.

All processing described above, in particular the setting of cookies on the device used, only takes place if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your given consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service via the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with Google, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de≷=de and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google Analytics 4 uses the special function "demographic characteristics" and can create statistics that provide information about the age, gender, and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to a specific person and is deleted after being stored for two months.

Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have activated personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics in accordance with Art. 6 Para. 1 lit. a GDPR, analyze your user behavior across devices and create database models, including for cross-device conversions. We do not receive personal data from Google, only statistics. If you want to stop cross-device analysis, you can deactivate the "Personalized advertising" function in your Google account settings. To do this, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google Analytics 4, the "UserIDs" function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 Para. 1 lit. a GDPR, have set up an account on this website and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.

10.2 Cloudflare Web Analytics

This website uses the web analytics service of the following provider: Cloudflare, Inc., 101 Townsend St. San Francisco, CA 94107, USA

With the help of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used such as the IP address and browser information, to evaluate it for statistical analyses of user behavior on our website and to create pseudonymized usage profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heatmaps), which show the duration of page visits and interactions with page content (e.g., text input, scrolling, clicks, and mouse-overs). Pseudonymization generally excludes direct personal identifiability. A merge with otherwise collected clear data about your person does not take place.

All processing described above, in particular the reading or storing of information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.

10.3 Google Tag Manager

This website uses the "Google Tag Manager", a service of the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google").

The Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and for calibrating, controlling, and linking them to conditions via a unified user interface. The Google Tag Manager itself does not store information on user devices or read it out. Nor does the service perform independent data analyses. However, when a page is accessed via the Google Tag Manager, your IP address is transmitted to Google and possibly stored there. A transfer to servers of Google LLC. in the USA is also possible.

This processing will only be carried out if you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, the Google Tag Manager will not be used during your visit to the site. You can revoke your given consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.

Further legal information on Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de≷=de

10.4 Microsoft Clarity

This website uses the web analysis service of the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA

With the help of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading out end-device and browser information), the service collects and stores pseudonymized visitor data, including information about the end-device used, such as the IP address and browser information, to evaluate it for statistical analyses of user behavior on our website and to create pseudonymized usage profiles. Among other things, this enables the analysis of movement patterns (so-called heatmaps), which show the duration of page visits and interactions with page content (e.g., text input, scrolling, clicks, and mouse-overs). Pseudonymization generally excludes direct personal identifiability. A merging with otherwise collected clear data about your person does not take place.

All processing described above, in particular the reading or storing of information on the end device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.

11) Retargeting/ Remarketing and Conversion Tracking

11.1 Meta Pixel

Within our online offering, we use the "Meta Pixel" service from the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta")

If a user clicks on an advertisement placed by us on Facebook and/or Instagram, the URL of our linked page is extended by a parameter using "Meta Pixel". This URL parameter is then entered into the user's browser by a cookie that our linked page itself sets after redirection.

This enables Meta, on the one hand, to determine the visitors to our online offering as a target group for displaying ads (so-called "Ads"). Accordingly, we use the service to show the Facebook and/or Instagram Ads placed by us only to users who have shown an interest in our online offering or who have certain characteristics (e.g., interests in certain topics or products, determined based on the visited web pages), which we transmit to Meta (so-called "Custom Audiences").

On the other hand, the "Meta Pixel" can be used to track whether users were redirected to our website after clicking on an advertisement and what actions they perform there (so-called "Conversion Tracking").

The collected data is anonymous for us, meaning it does not provide us with any conclusions about the identity of the users. However, the data is stored and processed by Meta, so a connection to the respective user profile is possible, and Meta can use the data for its own advertising purposes.

All processing described above, in particular the setting of cookies for reading out information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

The information generated by Meta is usually transmitted to a Meta server and stored there; in this context, it may also be transmitted to servers of Meta Platforms Inc. in the USA.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.

11.2 Google Ads Remarketing

This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. Further data processing only takes place if you have agreed with Google that your internet and app browsing history will be linked to your Google account and information from your Google account will be used to personalize ads you view on the web. In this case, if you are logged into Google during your visit to our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data will be temporarily linked by Google with Google Analytics data to form target groups. In the context of using Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC. in the USA.

All processing described above, in particular the setting of cookies for reading out information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to the site.

You can revoke your given consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the "Cookie Consent Tool" provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.

Details on the processing initiated by Google and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11.3 Pinterest Retargeting Pixel

This website uses retargeting technology from the following provider: Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland

This enables visitors to our website to be specifically addressed with personalized, interest-based advertising who have already shown interest in our shop and our products. The advertising material is displayed based on a cookie-based analysis of past and current user behavior.

In cases of retargeting technology, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests and thus adapt the advertising individually to the stored information. These cookies are small text files that are stored on your computer or mobile device. You will then be shown advertising that is highly likely to match your product and information interests.

All processing described above, in particular the setting of cookies for reading out information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to the site.

You can revoke your given consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the "Cookie Consent Tool" provided on the website.

11.4 Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, within the scope of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the Google Ads offering to draw attention to our attractive offers on external websites using advertising materials (so-called Google Adwords). In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an Ads ad served by Google. Cookies are small text files stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across Google Ads customer websites. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive information that personally identifies users. When using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.

Details on the processing initiated by Google Ads Conversion Tracking and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

All processing described above, in particular the setting of cookies for reading information on the terminal device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in from Google available at the following link:
https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=de

Please note that certain functions of this website may not be available or may be limited if you have deactivated the use of cookies.
Google's data protection regulations can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European data protection level.

11.5 Google Marketing Platform

This website uses the online marketing tool Google Marketing Platform (GMP) operated by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

GMP uses cookies to serve relevant ads to users, improve campaign performance reports, or prevent a user from seeing the same ads multiple times. Through a cookie ID, Google records which ads are displayed in which browser and can thus prevent them from being displayed multiple times. In addition, GMP can use cookie IDs to track so-called conversions that are related to ad requests. This is the case, for example, when a user sees a GMP ad and later, using the same browser, visits the advertiser's website and makes a purchase through that website. According to Google, GMP cookies do not contain any personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection with Google's server.

We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you to the best of our knowledge as follows: By integrating GMP, Google receives the information that you have accessed the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider may obtain and store your IP address. When using GMP, personal data may also be transmitted to the servers of Google LLC. in the USA.

All processing described above, in particular the setting of cookies for reading information on the terminal device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European data protection level.

The privacy policy for GMP by Google can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11.6 Microsoft Advertising Universal Event Tracking

This website uses conversion tracking technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

For the use of Universal Event Tracking, a tag is stored on each page of our website that interacts with the conversion cookie set by Microsoft. This interaction makes user behavior on our website traceable and sends the collected information to Microsoft. The purpose of this is to statistically record and evaluate certain predefined goals, such as purchases or leads, in order to make the orientation and content of our offers more interest-based. The tags are never used for personal identification of users.

All processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to the page.

You can withdraw your given consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the "Cookie Consent Tool" provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European data protection level.

11.7 Pinterest Tag Conversion Tracking

This website uses conversion tracking technology from the following provider: Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland

If you have reached our website from an advertisement on the provider's domain, the success of the advertisement can be tracked with the help of cookies and/or similar technologies (tracking pixels, web beacons, pings or HTTP requests).

For this purpose, certain device and browser information, including possibly your IP address, is read out via the tracking technology in order to record and evaluate user actions predefined by us (e.g., completed transactions, leads, search queries on the website, calls to product pages). This enables the creation of statistics on user behavior on our website after redirection from an advertisement, which serves to optimize our offer.
All processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

11.8 TikTok Pixel

This website uses the conversion tracking technology of the following provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland

If you have reached our website from an advertisement on the provider's domain, the success of the advertisement can be tracked with the help of cookies and/or similar technologies (tracking pixels, web beacons, pings or HTTP requests).

For this purpose, certain device and browser information, including possibly your IP address, is read out via the tracking technology in order to record and evaluate user actions predefined by us (e.g., completed transactions, leads, search queries on the website, calls to product pages). This enables the creation of statistics on user behavior on our website after redirection from an advertisement, which serves to optimize our offer.

All processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

12) Page functionalities

12.1 Instagram Plugins

Our website uses plugins from the social network of the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland

These plugins enable direct interactions with content on the social network.

To increase the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page using a so-called "2-click" or "Shariff" solution.

This integration ensures that when you access a page on our website that contains such plugins, no connection is yet established with the provider's servers.

Only when you activate the plugins and thereby give your consent to the data transfer in accordance with Art. 6 para. 1 lit. a GDPR, does your browser establish a direct connection to the provider's servers. In this process, regardless of a login to an existing user profile, certain information about your end device (including your IP address), your browser and your page history is transmitted to the provider and may be further processed there.

If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plugins will also be published there and displayed to your contacts.
You can withdraw your consent at any time by deactivating the activated plugin again by clicking on it. However, the withdrawal has no influence on the data that has already been transferred to the provider.

Data may also be transferred to: Meta Platforms Inc., USA

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European data protection level.

12.2 X-Plugins

Our website uses plugins from the social network of the following provider: Twitter International Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07 Ireland

These plugins enable direct interactions with content on the social network.

To increase the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page using a so-called "2-click" or "Shariff" solution.

This integration ensures that when you access a page on our website that contains such plugins, no connection is yet established with the provider's servers.

Only when you activate the plugins and thereby give your consent to the data transfer in accordance with Art. 6 para. 1 lit. a GDPR, does your browser establish a direct connection to the provider's servers. In this process, regardless of a login to an existing user profile, certain information about your end device (including your IP address), your browser and your page history is transmitted to the provider and may be further processed there.

If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plugins will also be published there and displayed to your contacts.
You can withdraw your consent at any time by deactivating the activated plugin again by clicking on it. However, the withdrawal has no influence on the data that has already been transferred to the provider.

Data may also be transferred to: X Corp., USA

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

12.3 Vimeo

This website uses plugins for displaying and playing videos from the following provider: Vimeo.com, Inc., 330 West 34th Street, 10th Floor, New York, NY 10001, USA

When you access a page of our website that contains such a plugin, your browser establishes a direct connection to the provider's servers to load the plugin. In this process, certain information, including your IP address, is transmitted to the provider.

If the playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics and prevent abusive behavior.

If you are logged into a user account with the provider during your visit to the page, your data will be directly assigned to your account when you click on a video. If you do not wish for your data to be assigned to your account, you must log out before activating the playback button.

All the aforementioned processing, in particular the setting of cookies for reading information on the end device used, only takes place if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service via the "Cookie Consent Tool" provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European data protection level.

12.4 Youtube

This website uses plugins for displaying and playing videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transferred to: Google LLC., USA

When you access a page of our website that contains such a plugin, your browser establishes a direct connection to the provider's servers at the latest when the video playback starts, in order to load the content. In this process, certain information, including your IP address, is transmitted to the provider.

If the playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics, and prevent abusive behavior.

If you are logged into a user account with the provider during your visit to the page, your data will be directly assigned to your account when you click on a video. If you do not wish for your data to be assigned to your account, you must log out before activating the playback button.

All the aforementioned processing, in particular the setting of cookies for reading information on the end device used, only takes place if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service via the "Cookie Consent Tool" provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European data protection level.

12.5 Login With Amazon

On our website, we provide a single sign-on function from the following provider: Amazon EU S.a. r.l., 38 avenue John F. Kennedy, L-1855 Luxembourg

In addition to transmitting data to the aforementioned provider location, data may also be transmitted to: Amazon.com Inc., USA

If you have an account with the provider, you can use these account details to create a user account or to register on our website.

When you visit this page, this login function can establish a direct connection between your browser and the provider's servers, even if you do not have an account with the provider or are not logged into one. The provider thus receives the information that you have visited our page. The information collected in this respect (possibly including your IP address) is transmitted directly from your browser to a server of the provider and stored there. However, the information is not used to identify you personally and is not passed on to third parties.

These data processing operations are carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in a user-friendly and interactive design of our online presence.

If you press the login button to register on our website with your account data from the provider, the provider will transmit the general and publicly accessible information stored in your account (user ID, name, address, email address, age, and gender) to us exclusively on the basis of your express consent in accordance with Art. 6 Para. 1 lit. a GDPR.

We store and use the data transmitted by the provider to set up a user account with the necessary data (salutation, first name, last name, address data, country, e-mail address, date of birth), provided you have released these to the provider. Conversely, with your consent, data (e.g., information about your browsing or purchasing behavior) can be transferred from us to your account with the provider.

The given consent can be revoked at any time with effect for the future.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

12.6 - Online Purchase Advice Neocom

This website uses the online purchase advice software Neocom from Neo Commerce GmbH, Max-Bill-Str. 8, 80807 Munich ("Neocom") for the provision of services in the area of guided selling/digital product consultation as a SaaS solution.

Neocom provides us with software that enables you to receive digital product advice. The digital consultation is carried out with you in a quiz-like process. After the consultation, you will receive a product recommendation. Standard browser HTTP information is processed during the consultation. Data processing in relation to product consultation is carried out on the basis of our legitimate interest in the user-friendly design and optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f GDPR.
At the end of the consultation, you have the option of having the results of the product consultation sent to you by e-mail. You enter your e-mail address in a form and can have the results sent to you.

The results of the product consultation will only be sent if you have given your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, send your revocation to the e-mail address stated in the imprint. 

We have concluded a data processing agreement with Neocom, obliging Neocom to protect our customers' data and not to pass it on to third parties.

12.7 Google Web Fonts

This site uses so-called Web Fonts from the following provider for the uniform display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

When you access a page, your browser loads the necessary web fonts into its browser cache to display texts and fonts correctly and establishes a direct connection to the provider's servers. Certain browser information, including your IP address, is transmitted to the provider.

Data may also be transmitted to: Google LLC, USA

The processing of personal data in the course of establishing a connection with the font provider will only take place if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service via the "Cookie Consent Tool" provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

Further information on Google's data protection provisions can be found here: https://business.safety.google/intl/de/privacy/

12.8 - hCaptcha

On this website, we use the CAPTCHA service from the following provider: Intuition Machines, Inc., 350 Alabama St, San Francisco, CA 94110, USA

The service checks whether an entry is made by a natural person or abusively by machine and automated processing, and blocks spam, DDoS attacks, and similar automated malicious access. To ensure that an action is performed by a human and not by an automated bot, the provider collects the IP address of the end device used, identification data of the browser and operating system type used, as well as the date and duration of the visit, and transmits these to the provider's servers for evaluation.

The legal basis is our legitimate interest in determining individual responsibility on the Internet and preventing abuse and spam in accordance with Art. 6 Para. 1 lit. f GDPR.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

12.9 Google Customer Reviews (formerly Google Certified Merchant Program)

We work with Google as part of the "Google Customer Reviews" program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This program gives us the opportunity to collect customer reviews from users of our website. After a purchase on our website, you will be asked if you would like to participate in an email survey from Google.

If you give your consent in accordance with Art. 6 Para. 1 lit. a GDPR, we will transmit your e-mail address to Google. You will receive an e-mail from Google Customer Reviews asking you to rate the shopping experience on our website. The rating you submit will then be summarized with our other ratings and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your rating will also be used for Google Seller Ratings. In the context of using Google Customer Reviews, personal data may also be transmitted to the servers of Google LLC. in the USA.

You can revoke your consent at any time by sending a message to the data controller or to Google.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

Further information on Google's data protection provisions can be found here: https://business.safety.google/intl/de/privacy/

12.10 Zapier

For the integration and synchronization of databases and web applications, we use the services of the following provider: Zapier Inc., 548 Market St #62411, San Francisco, California 94104, USA

In doing so, our processing operations are automated and different workflows are established to efficiently manage and execute internal processes in our processing system. If personal data is processed in this context, this is done in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in optimizing our internal organization.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

13) Tools and Miscellaneous

13.1 BuchhaltungsButler

For accounting purposes, we use the service of the cloud-based accounting software from the following provider: BuchhaltungsButler GmbH, Ausbau 1, 15910 Unterspreewald, Germany

The provider processes incoming and outgoing invoices and, if applicable, also our company's bank movements to automatically record invoices, match them with transactions, and create financial accounting from them in a semi-automated process.

If personal data is also processed in this context, the processing is carried out on the basis of our legitimate interest in efficient organization and documentation of our business processes in accordance with Art. 6 Para. 1 lit. f GDPR.

13.2 DATEV

For accounting purposes, we use the service of the cloud-based accounting software from the following provider: DATEV eG, Paumgartnerstr. 6-14, 90429 Nuremberg, Germany

The provider processes incoming and outgoing invoices and, if applicable, also our company's bank movements to automatically record invoices, match them with transactions, and create financial accounting from them in a semi-automated process.

If personal data is also processed in this context, the processing is carried out on the basis of our legitimate interest in efficient organization and documentation of our business processes in accordance with Art. 6 Para. 1 lit. f GDPR.

13.3 Lexware Office

For accounting purposes, we use the service of the cloud-based accounting software from the following provider: Haufe-Lexware GmbH & Co. KG, Munzinger Straße 9, 79111 Freiburg, Germany

The provider processes incoming and outgoing invoices and, if applicable, also our company's bank movements to automatically record invoices, match them with transactions, and create financial accounting from them in a semi-automated process.

If personal data is also processed in this context, the processing is carried out on the basis of our legitimate interest in efficient organization and documentation of our business processes in accordance with Art. 6 Para. 1 lit. f GDPR.

13.4 Cookie Consent Tool

This website uses a "Cookie Consent Tool" to obtain effective user consents for cookies requiring consent and cookie-based applications. The "Cookie Consent Tool" is displayed to users as an interactive user interface when a page is accessed, where consents for certain cookies and/or cookie-based applications can be given by ticking a box. This ensures that all cookies/services requiring consent are only loaded if the respective user gives their consent by ticking the box. This ensures that such cookies are only placed on the user's end device if consent has been given.

The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

A further legal basis for the processing is Art. 6 Para. 1 lit. c GDPR. As controllers, we are subject to the legal obligation to make the use of technically non-essential cookies dependent on the respective user's consent.

Where necessary, we have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further information on the operator and the settings options of the Cookie Consent Tool can be found directly in the corresponding user interface on our website.

13.5 Doofinder

This website uses the search technology service of the following provider: DooFinder S.L., Madrid 28037, Rufino González 23 bis, 1º 1, Spain

To provide the search function for articles via the search field and for navigation and filters, the provider collects and stores certain user information (such as the user or session ID) in anonymized form.

If personal data is also processed in this context, the processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in providing a fault-tolerant search for articles and thus in optimal marketing of our offer.

14) Rights of the Data Subject

14.1 The applicable data protection law grants you, in relation to the controller, the following data subject rights (rights of access and intervention) regarding the processing of your personal data, with reference to the stated legal basis for the respective exercise requirements:

• Right of access in accordance with Art. 15 GDPR;
• Right to rectification in accordance with Art. 16 GDPR;
• Right to erasure in accordance with Art. 17 GDPR;
• Right to restriction of processing in accordance with Art. 18 GDPR;
• Right to notification in accordance with Art. 19 GDPR;
• Right to data portability in accordance with Art. 20 GDPR;
• Right to withdraw consent in accordance with Art. 7 Para. 3 GDPR;
• Right to lodge a complaint in accordance with Art. 77 GDPR.

14.2 RIGHT TO OBJECT

IF, IN THE CONTEXT OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE THE PROCESSING OF THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE THE PROCESSING OF THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

15) Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if applicable – additionally by the respective statutory retention period (e.g. commercial and tax law retention periods).

When personal data is processed on the basis of explicit consent pursuant to Art. 6 (1) lit. a GDPR, the data concerned will be stored until you revoke your consent.

If there are statutory retention periods for data that are processed within the framework of legal or quasi-legal obligations on the basis of Art. 6 (1) lit. b GDPR, these data will be routinely deleted after the retention periods have expired, provided that they are no longer required for the fulfillment or initiation of a contract and/or we no longer have a legitimate interest in continued storage.

When personal data is processed on the basis of Art. 6 (1) lit. f GDPR, this data will be stored until you exercise your right to object pursuant to Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or the processing serves the assertion, exercise or defense of legal claims.

When personal data is processed for direct marketing purposes on the basis of Art. 6 (1) lit. f GDPR, this data will be stored until you exercise your right to object pursuant to Art. 21 (2) GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.